Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts

Sunday, April 14, 2013

The Self-Publishing War, illustrated with sarcasm.

In the self-publishing blog-o-sphere, I’ve noticed a somewhat invisible (or perhaps not so invisible) war raging between self-publishers that use an assisted publishing service and those that take the DIY approach. I personally am in the DIY camp and will gladly explain why this is the best choice for me. I repeat, for me. However, I’ve received fire from the other camp in blog comments or conversations that go something like this:

Well, good for you miss technologic-mc-technology fingers. I don’t even know how to tri-fold a piece of paper into an envelope, you think I can figure out where margins go?? What should I do, just quit my life and get a PhD in graphic design? Have fun making really bad covers while I have professionals work on my book. Because I am an AUTHOR. I WRITE. My readers care about the STORY and that’s my job, the STORY part. I can’t just waste my time learning about indents when I have all these STORIES. And just like any good writer I get an editor. I do IDEAS not COMMAS. Besides, I get up at four A.M. eight days a week just to get all my writing done, where will I find time to format a 200,000 word book? Real authors ain’t got time for that! You’re the reason self-publishing sucks because you think you can do it all by yourself and publish horrible covers and badly put together Frankenbooks. Hope you can sleep at night knowing you are turning self-publishing into a laughing stock while I get people who actually know what they’re doing to package all my awesome authorly ideas! It’s your fault books like mine don’t get a chance.

On the flipside, I’ve read blog posts outlining why using a publishing service has been the right choice for an author. Inevitably there are comments below the post that read like this:

Ooh, it looks like somebody has money! I’d like to bring you down to the real world. I’ll only ever have fifty, maybe, MAYBE, seventy-five cents to put toward my book, but I’m glad you had fistfuls of cash handed to you to burn on publishing. You know you can publish a book for free, right? Sure I don’t have any money to spend on marketing, advertising, giveaway copies, promotional materials, book events or business cards, but at least I don’t have five grand to make up for just getting an ISBN and some cute impersonal stock photos for my cover. Because guess what? I’m a MICRO-PUBLISHER and it says so on my facebook page. I’m like a CEO. I do way more than write. I have to think about things instead of handing out some greenbacks for someone else to do the not-fun parts of self-publishing. It’s all your fault for turning self-publishing into a vanity fair! You just need thousands of dollars and ta-da, author! How about some blood, sweat, and tears, huh? You’re the reason books like mine get a bad reputation.

All right.
I don’t care what side you’re on, if you’re so defensive about how you’re doing publishing, you just make yourself look dumb. Because both the tirades above are right: either route done badly is a great blow to the “self-pub image.” But either route done well is likely going to be the best choice for that particular author. Time, money, and management skills are necessary in self-publishing, regardless of the means. And what matters most is the book. If you aren’t writing the best book you can, it doesn’t matter how you publish or how that guy over there is publishing. If the book isn’t the center of your focus and falls short in execution, you’ll have no one to blame but yourself.

Monday, October 15, 2012

Proof myths debunked

With the publishing of my first full-length novel, "19 Years 10 Months 24 Days," I learned a lot about publishing that had up to that point been much theorizing and philosophy. One of the most interesting discoveries was the function of a proof in the publishing process. Here are a few misconceptions that I had. I shall call them myths, and debunk them accordingly.

I used createspace in a DIY fashion, formatting the ebook and directing the cover with my own photo and online tools. When I got the proof in the mail, it was very groovy and pretty much "that" experience that an author has. However, I had to run off to work, so I left the proof to look at later. I closed that night, and I got home an hour and a half later than usual, so I was dead tired. I ate some food and went to bed with my flashlight to read under the covers (so as not to wake the spouse unit) and wind down, as usual. For the fun of it, I decided to go ahead and read my proof, not expecting to edit, just to read. I got five sentences in and realized that reading in bed was a much, much different experience than going over my manuscript poised at my desk with a cup full of something caffeinated. Which brings me to…

Myth #1 − A digital proof is just as good as a physical one.

Now this is only a partial myth as the online and digital proofs generated on createspace were, in my opinion, very good. There was nothing in the physical proof that was not shown in the digital/PDF proofs. If you understand the PDF and digital layouts, you can make all the changes needed to have a well-formatted proof. I would have no problem approving a book for distribution after only seeing the digital proofs, if I had to.

The reading experience, however, was very different in print. I was amazed at how many things I caught that I had not found in my digital editing. I had even read the manuscript backward, five pages at a time to try to isolate emotional ties and dissect the passages from the holistic view that made me skip over words. Even more, things that I had left in intentionally trying to be artsy and descriptive did not work in my brain at midnight in bed with my flashlight. It took seeing a print version to realize many changes to make the book more reader friendly. It's very psychological. It soon became clear that there would be more than one proof to be ordered. Which debunks…

Myth #2 − Your proof is so close to done that it’s just kind of a formality/fun thing for an author to have.

I thought that I would order my proof, fix a few things here and there, and be ready to distribute in a week.

Three months later…

The first proof ended up having edits on almost every page. Having the physical proof gave me a whole new perspective, and one I really needed. I think some authors are so excited to be at the final stages of publishing that they get their proof looking to not find things to change instead of seeing the proof as a stage in the editing process. From this experience I will be ordering a physical proof earlier in the process to use specifically for editing, just because it helped me so much. I know all authors are different and with the rise of ebooks, some authors may have a better eye for screen-editing, but it's good for me to know that the print proof makes a big difference. But if you want my advice, print or screen, don't ever say "Oh, it's okay, I'll leave it" when going over your proof. Your proof is the chance to make changes before there's a copy in the library or people have bought it and you are confessing that there were too many mistakes and you will be uploading a newer version. And yeah, if I order a proof earlier, it will mean ordering more proofs. At CS, to print my book was $3.68 and another $4.00 or so to ship. To me, $7.00 a proof is worth what it allows me to do, editing-wise. And with the DIY capabilities with CS, the only costs I had directly with publishing the book were proofs. Around $21.00 when it was done. Another bit of advice: it will take more than one proof, but, don't fall prey to…

Myth #3 − It doesn’t matter how many times you go over it, you will always want to keep changing things in an endless spiral of doom.

As a writer, I've heard a million times, "Oh, I could never write a book, I'd never be happy with it and just need to keep changing it!" That's great, but my personal experience was, it did shape up the way I wanted it. The first proof was a disaster, but the second proof was much better. The third was even better and I was happy with where it was at. At that point, I took advantage of the digital proofs and formatting the ebooks for my final edits and then approved the proof for distribution. Changes and edits are good, but don't let some artistic cliché like that statement interfere with the process, because if you believe you will never be happy with it, you'll be more likely to skip over changes that do need to be made.


I'm gearing into the editing phase on Matilda's first print book, and I'm eager to put my new knowledge to the test and learn some more. Any other experiences out there with the wonderful, beguiling proof? Share in the comments!

Tuesday, August 28, 2012

My response to "that" Sue Grafton quote, and self-pub philosophy in general.

So, I'm a little late on this topic, but I feel it's time that I sat down and assembled my philosophy of self-publishing in wordage. And the topic/quote is a springboard for just that.

So, bestselling author Sue Grafton made a lot of independent and self-published authors angry when she basically called self-publishers lazy wannabes. I originally saw the quote in this Forbes article by David Vinjamuri, and soon after on writer's blogs. Grafton has since issued some damage control and explanations about her quote, but the embers still burn.

Here is the quote, I found here:

"The hard work is taking the rejection, learning the lessons, and mastering the craft over a period of time. I see way too many writers who complete one novel and start looking for the fame and fortune they’re sure they’re entitled to. To me, it seems disrespectful…that a ‘wannabe’ assumes it’s all so easy s/he can put out a ‘published novel’ without bothering to read, study, or do the research. Learning to construct a narrative and create character, learning to balance pace, description, exposition, and dialogue takes a long time. This is not an quick do-it-yourself home project. Self-publishing is a short cut and I don’t believe in short cuts when it comes to the arts. I compare self-publishing to a student managing to conquer Five Easy Pieces on the piano and then wondering if s/he’s ready to be booked into Carnegie Hall."

So, here we go.

Honestly, getting mad about "wannabe" writers is the third in the Big Three, as I like to call them, of Things Every New Writer Thinks. One is needing to put a © symbol on everything they submit/don't submit for fear of having their work stolen. Two is honestly believing that their book's themes are universal themes, so everyone will want to read it. Third, I reiterate, "Omg, I bleed ink better/harder/longer that that guy. I'm mad now." (And I'm speaking from experience as well as observation.)

I ran into the same thing in college. I was a lit major, and I took lit classes. I had peers who never read the books assigned. (That's all lit classes are. Reading books. And they didn't. Why. No idea.) Or the scope of their literary criticism/critical thinking was, "Yeah, I didn't really like that book. That wasn't a good book." Well, guess what. I loathed "Cry, the Beloved Country" but that thing is underlined and noted on every other page, and I learned a lot from reading it. At the end of the day, it didn't really matter that they just read Sparknotes and got C's or B's, when I stayed up every night reading 300 pages and got A's. We graduated with the same degree. And since it doesn't really matter if you can list Dante's circles of hell when applying for jobs in telecommunications or customer service, I guess everyone wins. (I mentioned writing literary criticism as a hobby at my interview for the grocery store. Express cashier, baby.)

But it's everywhere. In every job I've had, in every hobby I've seen, there are people standing around lamenting over the wannabes. Fearing they may be thought of as a wannabe. Pointing the finger at the wannabe, haha, wannabe! But let's not dwell on the wannabes. Wannabe's gonna wan..na.

The main point that has ruffled so many feathers is "Self-publishing is a short cut and I don’t believe in short cuts when it comes to the arts." Like many of the angered self-pubbers out there, I do not see self-publishing as a shortcut. I have spent hours (Blood! Tears!) teaching myself formatting. I have honed my skills as an editor, because, honestly, good editors are very hard to find. I've read graphic design and art books to learn about cover design and have actively been trying to sharpen my skills in photography. Not to mention that I spend hours in between my three jobs reading fiction, non-fiction, blogs and articles. I take notebooks with me everywhere I go. I write on napkins, in texts, on my breaks, late at night. And many self-publishers do that. They work diligently to polish their product and get better at their craft. But it doesn't matter to anyone else that I'm sitting at my patio feverishly trying to get a page written before I have to go to work. No one's life is changed by me staying up too late again to write this blog post. We're all doing our own thing, to cope, to live, to survive, to escape, to whatever. And we get great books out of it all, that we all enjoy and share. We also get bad books.

Because, yes. The stereotypes can be true. Self-publishing can be a shortcut. Authors are people and people come up with a million annoying marketing schemes and will always feel entitlement for attention and praise. Many out there believe their 30,000-word piece can change souls and minds and make them rich without even taking off their slippers. And some don't edit. I read a self-published book… where the narrator kept making… dramatic… pauses. And one ellipses… had 14 periods. Fourteen. Not, "Oh, typo, there's four," or even "Um, didn't anyone tell you five dots is too many?" Fourteen. It begged to question if the author had ever even read a book, let alone why this person thought s/he had the qualifications to write one.

But that's not to mean a junky self-published book was put together hastily under visions of grandeur. I worked as a tutor in lit when I was in college and I worked with some students who loved literature, wanted to write and critique. But they had a hard time. Even when they read and read and discussed and we went over themes and symbols and everything, on tests they were lucky to pull B's and their writing took several rounds of editing to get to something workable. But they were bleeding more ink into it than students who easily read something once and wrote decent essays. So even if you do work really hard for years and years, your execution might be off, or you just might not be able to tell a story in a way that readers can palate. And there's nothing wrong with that. I'm on the brink of taking the plunge with my first book, and could very well not have executed the way seven years of work should have. But I'll publish again. And again. Which, in my world is exactly "taking the rejection, learning the lessons, and mastering the craft over a period of time."

I want to rally around good self-published books, because I like them, because they're well done, and because I respect the work it takes. But I will be honest, I don't want to give 5-star reviews to books I think are badly written, and don't want to review books in a positive light just because they're self-published. I want to read good books. And that starts with us, as writers.

I think self-publishers have to be on their best game to do well, or even all right. Because traditional publishers have a whole team of people and ideas crafting a product, not to mention money and resources that will far overshadow the capabilities of a softcover POD book as far as physical product goes. But with ebook and even better print technology, it still comes down to what's inside the book.

A wannabe is always going to shine through. Annoying people with self-centered selling strategies are only going to get so far. So, let's be honest. The fact that 50 Shades has allegedly sold more copies than the Harry Potter series makes me want to drink mustard and milk mixed together to induce vomiting. (A guy did that in my high school biology class once. It worked.) Not because of the sex (I want a sociology degree. I have many a sex book.) Nor because I don't think she didn't spend hours working on the book. I think she did. I just think it has the structure of a malformed plastic sack at the bottom of the stack we throw away at the grocery. But that's my opinion. It's a book. Let's look at books and quit worrying over who bleeds more, or who needs to fill a void in their life for whatever reason by writing books. I'm sure we all have one, deep and dark.

If you think a book is bad, say it's bad. If you're a self-pubbed author, for everything lovely and nice, don't solicit reviews or try guerilla tactics by shoving your book/business card in someone's face just because they're in a library. Don't try to force readers to be into something they just aren't interested in.

If you think a book is good, say it's good. Does it irk me that I stay up until 2 a.m. formatting an ebook and someone else is all, "Yeah, I paid my computer friend to format my ebook, she'll get it back to me next week and I'll be published!" Yes. It does. But if it's a good book, well-written and fresh, I will gladly say so.

So, this is where I stand. Research the writing world, but don't get too caught up in it. Work hard, read books, write, and edit every day. A pot always fills one drop at time.

Sunday, December 4, 2011

Do consumers want fancier books?

Rummaging around in book news I found this article posted on nytimes.com about how publishers are combating the e-book market by publishing ink-and-paper books with “special effects.” No, no holograms jumping out tossing confetti and slaying unicorns. Rather, publishing books with attractive, detailed cover designs, deckled edges, high quality paper, or ribbon book marks. The argument goes that consumers are purchasing e-books for the convenience of reading and storing books on e-readers and publishers are trying to encourage consumers to buy a product they won’t only enjoy reading, but enjoy owning.

All right. This opens up a whole can of demonical worms to me, and seeing as every other/single line of news and conversation at work includes the economy, it’s a great topic to bring up book buying behavior. So, let’s do it.

I’ve always viewed books as an investment, a resource, and something to be used and owned. Seriously, I’m building a library. However, I’m not the consumer that these publishers are aiming at. Because most of the books I buy are used. I’d love to buy new books all the time to support authors, publishers, and economy in general. But I just can’t. And it isn’t because I choose to buy other things instead. Books are the first thing I spend money on after bills and food. But lately I struggle to get passed the food step to have extra money to buy books. And when thrift stores sell books I want for 50 cents, well, used it is.

I cherish books I’ve bought used, especially beat up, ex-library copies with crinkled covers and a billion marks. I prefer paperback for fiction – more space for more books. A couple books in our collection are fancy hardbacks with a bookmark. But honestly, I want to buy simple paperback versions I can write in when I actually read them. To me, using and owning a book isn’t having something pretty on my bookshelf. It’s what’s inside that I value.

So, as much as I’d like to say that all this Bedazzling books to get people to enjoy owning them is utter superficial donkey donuts and real readers don’t judge books by their covers and people that do probably have “War and Peace” and the Bible on their mantles but have never opened them – I need to put aside my judgment and think about this.

I understand the holiday season fast approacheth (Oh, wait. It’s here.) and there are going to be a lot of consumers acting on emotional impulses to buy products. A person looking for a book to give an avid reader will want to buy a nice book that looks interesting and special, not a wrecked discard from the Platt County library. Also, a reader who has a gift card or a little extra money to spend on books/a book to treat him/herself will probably go after a nicer, new book that attracts their whimsy. Not something they HAVE to read or doesn’t spark their interests at all. Enter deckled edges and a textured cover jacket.

I also understand that hardcore fans of a series, author, or particular book may want special editions or higher quality books that they will keep on the top shelf or pass on to someone else in grand condition.

And yes, interior design and physical aspects of a book as a piece of art are important. Reading a physical book is an experience that stimulates the senses. I’ve smelled all the books in my collection, and I’ve seen readers or fiction, poetry, non-fiction, and text books alike getting euphoric over the scent in between the pages. Just looking at the Harry Potter font brings back all sorts of ideas, memories, and emotions. Books are and should be beautiful.

However, I see some problems with using shiny dust jackets as a way to promote consumers to buy books. The article attests that while some publishers are trying to keep prices of books down, many of these new releases do come with a higher price. A quote in the article from a publisher said that customers would probably pay a few extra dollars for a nicer book. I can see this in some instances, but not all.

The main goal with these fancy books is to combat the dollars going toward e-books. But I think the lower price of e-books, especially in fiction, can be just as persuasive as convenience and storage. Personally, I’ve only downloaded free e-books. (But I buy books with loose change at the thrift store, so I realize my consumerism standpoint is a bit twisted.) It’s been shown when retailers like Amazon put bestselling titles on sale for .99-2.99 then sales of self-published books of those prices go down. Yes, consumers have an eye out for fancy paper… but a lot also have their eye on the price tag.

I’m not saying to not pay attention to cover design and layout – that’ll be another blog post. But to me, a good book at a decent price is what I’m looking for. I love Dover thrift editions and there are many mass market paperbacks that have nice covers, a clean layout, and stand the test of my time reading it, lending it, and going back to it for my notes.

Ultimately, I believe flashy, blinky, glittery books will make some sales, but overall won’t increase readership or book buying. For the people that will buy books the most, a book should be consistent, nice on the eyes, and a moderate price. As the article says, “Something worth buying and worth keeping.”

In summary: Just make sure the paper smells good. It’ll be sold.